Toyota Oil decided to make a campaign taking about The World Day of Remembrance for Road Traffic Victims (WDR) that is commemorated on the third Sunday of November each year  to remember the many millions killed and injured on the world’s roads, together with their families, friends and many others who are also affected. It is also a Day on which we thank the emergency services and reflect on the tremendous burden and cost of this daily continuing disaster to families, communities and countries, and on ways to halt it.

Road deaths and injuries are sudden, violent, traumatic events. Their impact is long-lasting, often permanent. Each year, millions of newly injured and bereaved people from every corner of the world are added to the countless millions who already suffer. The cumulative toll is truly tremendous.